MEET THE BUSINESS COACHES
Global Expertise, Local Experience
Each ActionCOACH Business Coach brings years of business and professional experience from various fields and industries. Combined with global training and certification and the knowledge of over 1,000 global coaches, ActionCOACH guarantees to help you achieve more using proven tools, methodologies and systems, tested and perfected over tens of thousands of businesses worldwide over the past three decades.
We will hold you accountable for your results and, just like a sports coach, push you to perform at optimal levels and provide mentorship to grow your business.
Meet Your Business Coaches
Joo Caparas
Senior Business Coach
Joo has helped 100+ business owners take their business to the next level through Strategic Planning & Franchise development consulting. An accomplished business professional with various executive experiences in finance, research, operations and economics, he is currently teaching a graduate course on How to Analyze an Industry at the University of Asia and the Pacific.
As an ActionCOACH, Joo belongs to a network of over 1,000 business coaches in more than 80 countries.
Lito Samson
Senior Business Coach
Lito boasts over 15 years of extensive experience in the field of fast food operations, starting from his first store managerial stint at McDonald’s up to Managerial roles with Carl’s Jr, Jollibee and Burger Machine.
Lito has consulted over 1,000 business owners helping them achieve their short- and long-term goals, including leveling up to franchising. This includes working with the biggest names in the franchise industry - The Generics Pharmacy, Waffle Time, Holcim Hub, Chatime, and more, as their Operations Consultant.
Camille Conanan
Business Coach
Coach Camille is a dynamic leader with expertise in business, entrepreneurship, strategic marketing, finance, and community building. An MBA graduate from one of the most prestigious business schools in Asia, the Asian Institute of Management (AIM), Coach Camille has driven the corporate success of PILMICO Swine Feeds with her successful study on "Sales Forecasting and Consumer Habits and Practices."
Beyond her corporate commitments, Coach Camille proudly owns Convenience CoffeeHouse, the most innovative café in Makati City, serving a consumer base of 15,000.
Velle Cacha-Manuel
Business Coach
Velle is a Certified ActionCOACH and Certified Franchise Executive (CFE) with deep expertise in marketing, franchising, and business development. As AVP for Marketing at Francorp Philippines and U-Franchise, she leads initiatives in brand building, digital marketing, and client acquisition—driving visibility, engagement, and growth for both companies and their clients.
Strengthened by post-graduate studies in Marketing at the Ateneo Center for Continuing Education and leadership roles in top food brands such as Mister Donut and Adobo Connection, Velle combines proven expertise with a passion for helping business owners achieve remarkable growth and lasting success.
A World Class Management Team
Leading and supporting each Business Coach is a world class management team with diverse experiences bringing a wealth of knowledge and expertise to help more brands grow their businesses.
Chris Lim
CEO
Chris brings decades of strategic and marketing expertise having been the global brand manager of Unilever based in Bangkok, Shanghai and London. He is currently President of U-Franchise Sales & Management, the Philippines' largest Franchise Sales & Marketing Company and is Co-founder and CEO of Zoom Lab Digital, a digital marketing consultancy.
He graduated with distinction honors from Oxford University with a Postgraduate Diploma in Strategy * Innovation and studied in Canada, Singapore and the Philippines. He is also a recipient of the Agora Award for Entrepreneurship, the most prestigious marketing award in the Philippines.
Noel Siggaoat
Vice Chairman
Noel brings a wealth of experience in financial management, operations and franchising. As Managing Director of Francorp Philippines, he leads a team of over 20 consultants that help hundreds of brands grow from one to many.
He has extensive experience working for financial systems consulting practices of EXIS Consulting in New York and the Union Bank of Switzerland. He has also worked as Senior Consultant for the Manila office of SGV & Co. / Andersen Consulting.
He also holds an MBA from the Carnegie Mellon University in Pittsburgh, Pennsylvania, with areas of specialization in Finance and Operations Research.
Support Team
Angela Villanueva
Sales & Accounts
Marketing
Dani Enriquez
Rufa Payangdo
Marketing
Syrose Reyes
Sales
Edna Pascua
Finance
Carla Francisco
Sales
